Founded by an academic Lawyer from a humble Pashtun background, iiyna is a beauty brand based in the UK
ABOUT US
Inspired by the Arabic word Ayna أين ("beautiful eyes") and the Persian word Aina آئینہ (mirror), iiyna celebrates the beauty that surrounds us and the stories that define us.
We believe that beauty is about embracing who we are with all our imperfections, not covering up who we're not. Beauty products should not be about hiding or concealing what makes us unique. But instead, they should help us enhance the features we love, highlight our individuality, and express ourselves in our own way.
At iiyna, we want you to feel empowered, confident, and unapologetically you. Because beauty isn’t about perfection, it's about reflection - seeing the beauty in who you already are.
"Your Reflection, Your Story"
With Love
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PREMIUM QUALITY
Our LC skincare range comes in premium glass packaging due to its recyclability and reusability. Glass is considered to be chemically inert, meaning it does not contain toxic substances that could potentially transfer to products, unlike plastic which may leach harmful chemicals. Glass can help protect the formula from external factors such as UV radiation, heat and air. This can help maintain integrity of products over time, therefore help ensure they stay fresh and potent
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CRUELTY FREE
We strive to bring together quality products made with the finest ingredients. We are strictly against animal cruelty and passionate about our commitment against animal testing. We are proud to say that our LC skincare range is manufactured ethically and cruelty-free in the United Kingdom, where no testing on animals is carried out. Furthermore, our skincare products strictly comply with the highest cosmetic standards of the EU (European Union) Cosmetics Regulation